If you’ve found that the website you had built isn’t actually having the effect you hoped it would, it might be worth looking into the website to see if there’s anything that can be improved. A high bounce rate usually means that visitors are either not interested in your content/what you have to offer, or they’ve been put off by the features and functionality of your website.
Take a good, detailed look into your website and see if you can identify with any of these things that might be encouraging visitors to click away from your website in a hurry…
1. It’s too slow
In this fast-paced world, we all have the tendency to be a little impatient. We’re desperate for fast loading internet and an instant connection. There’s nothing worse than trying to access a website that is taking forever to load, and it can take as little as a few seconds waiting time to immediately turn frustrated visitors away.
47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load, according to this KISSmetrics report
. Looking at these statistics, it makes sense to prioritise the loading speed of your website and look into ways that you can improve it – which might include removing/reducing image sizes, videos or other content which is slowing things down.
2. It’s not mobile friendly
More and more people are accessing the internet from a mobile device. Mobile phones, iPads, tablets etc are all increasing in popularity, and less people are using desktop computers or laptops. It’s important to move with the times, and make sure your website is compatible with mobile devices in order to get the most out of it.
Nowadays, we expect all websites to have a properly functioning mobile view, one where you don’t have to scroll to the side and back to view all content, or pinch-to-zoom and navigate around. Having a mobile optimised website instantly increases user experience, meaning that visitors are more likely to stick around and create conversions.
3. It’s littered with pop-ups
If there’s anything else just as frustrating, if not more than, a slow loading website it’s constant pop-ups. Whether it’s a pop-up asking for a download, reviews or to sign-up for special offers, too many of them can disrupt a visitors’ experience and discourage them from sticking around. If you really want pop-ups on your website, just remember to stick to the general rule – everything in moderation.
4. Your fonts are unreadable
When it comes to choosing the right fonts for your website, less really is more. Gone are the days of fancy unreadable fonts, non-contrasting backgrounds and even flashing text. Simplicity is the key to a modern website, but there’s nothing stopping you from introducing cool graphics and interesting images to liven things up a bit.
Pick a suitable font that fits in with the look of your website and is easy to read, and you can’t go far wrong.
5. The purpose of the website isn’t obvious
Upon first entering a website, its purpose should be obvious. Visitors need to know what you do and what the website is there for, without having to trawl through several pages to find out, or try to make sense of a page long description filled with business jargon. Keep it simple and straight to the point.
6. You have auto playing content
Auto playing videos and music are a huge put off for anyone visiting a website. Private browsing without any sound interruption shouldn’t be too much to ask for, and nobody wants anything in the way of noise to be shoved in their faces, or they might be forced to hit the ‘X’ when it comes to looking for the mute button.
We’re not saying you shouldn’t have videos on your website, have as many as you want if they’re relevant, but just make sure that the user has the choice to watch it if they want, or skip it if they don’t.
7. Your content is too long
Filling your website with good quality, relevant content is great, but don’t make it too long winded and boring to read. If you’re posting a regular blog, make sure you make it friendly to read – split up paragraphs of text with subheadings, bullet points etc and be sure to insert suitable images and any other form of multimedia to make it a more enjoyable read.
8. There’s no simple navigation
When visiting a website, people want to see good, clear menus and search boxes for ease of navigation. Nobody has the time to be trying to work out a tricky-to-use navigation bar, or even look for the hidden menu at all. Make it as simple as possible, and you’ll reap the benefits in the long run.