It’s not all about getting a new website. Your website could look great and still effectively serve its purpose, but it doesn’t mean it’s perfect. However, it doesn’t also mean it’s time to fork out for a brand new, state of the art upgrade. If your site is still doing the job you want it to, and doesn’t look outdated, then there’s no rush on moving forward with a new one. It can still serve as a suitable tool for your business. However, improvements can make it an even better tool, and here’s some tips on where to get started.
1. Add attractive call to actions
A call to action is a method of encouraging a website visitor to perform a certain action, and typically comes in the form of a button. Commonly, the action will consist of an instruction such as “Contact us” or “Sign up”.
If you want to actively ensure these actions are followed on a more regular basis, it’s key to make them catch the eye of your users. You need to create attractive, bright buttons that fit in with the rest of your website’s theme, whilst also being striking. What the action is comes down to your website goals – do you want more visits on a specific page? More people signing up for a free trial? More enquiries? Take your aims and turn them into the desired action – with an attractive call to action, your goals start to reach fulfilment at a much faster rate.
2. Display clear, readable information
Getting the copy written for your website can be a big task – you need to make sure all the information needed is there, whilst making your business sound like an attractive concept to potential customers visiting your website. But once the copy is all written, it doesn’t end there. If you stick it on the site in one big chunky paragraph, nobody is going to go to effort of reading it.
Break the information up into smaller, more concise bites of text, so website visitors can easily take in the information you want to give them. In fact, to really punctuate some of the points you want to make, place the information around relevant images or graphics, and maybe display the text in bullet point form.
3. Make the site responsive and mobile friendly
It’s the 21st century – not everyone uses the same device to view your website anymore. You now have different sized screens on Desktop PCs and laptops, and touch screen interaction in the form of tablets and smartphones. It’s crucial that in 2017, your website displays perfectly for every user, no matter the device they’re accessing it on.
Having a responsive website means information and calls to action still display clearly no matter the screen size, meaning a consistently good user experience across the spectrum.
4. Improve your page loading speed
This is where things can get quite technical. If your website takes an age to load a page, you could be missing out on potential customers. If someone clicks the page, and has to wait several seconds before seeing any elements loading, chances are they’ll go back to the search results and find another website. So, how can you improve your page speed?
Google offers a free PageSpeed Insights tool (https://developers.google.com/speed/pagespeed/insights/), allowing you to analyse your URL and get a score on how fast the page loads. The tool offers you individual scores for the loading speed on mobiles and desktops, and then tells you what you should fix, and how you can go about it, to make it faster.
5. Maintain a good quality blog section
A good tip for a successful website, is adding a blog section, and regularly updating it with fresh content. This can be very helpful for your SEO efforts, with good content a factor Google takes into account when deciding its search engine rankings.
Write regular, relevant blog posts about your business’s niche, and ensure you add some more good quality writing at least once a month. Quite often, good blogging can increase traffic to your website, and in turn the readers can end up clicking a call to action to engage with your business.
6. Add social share and follow buttons
If you’re writing good quality blog content, it can become a very shareable piece of work. Add a “Share” button on web pages, to encourage those who enjoyed your content to share it with other like-minded people, onto their social channels or directly to those who they think might find it useful, increasing your bank of potential new clients.
Similarly, if your business has profiles on social media (Facebook, Twitter, etc.), add ‘Follow’ buttons to your website. It means web users can follow your social profiles without having to leave your website, in turn giving them access to your updates and link sharing. Increasing your social followers is a great way of networking your content, and again, increasing the number of potential customers available to you.
These are all great ways of making your website work better, without having to go to the costly length of replacing it with a new one.